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Julius Shulman declared, “Good design is seldom accepted. It has to be sold.” He was referring to his own role in staging architectural photography, but as this section demonstrates, the statement could be equally applied to exhibitions, stores, advertising, publications, and film, which were the principal agents in disseminating modern California design. Via : http://artweek.la/
Julius Shulman declared, “Good design is seldom accepted. It has to be sold.” He was referring to his own role in staging architectural photography, but as this section demonstrates, the statement could be equally applied to exhibitions, stores, advertising, publications, and film, which were the principal agents in disseminating modern California design. Via : http://artweek.la/