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Back in 1965, when artist Ed Ruscha was doing a lot of photography, he wouldn't have called himself a photographer. To be honest, he probably would have scoffed at the idea. His goal was to make books — and photographs were simply a means to that end. Born in 1937 in Omaha, Nebraska, Edward Ruscha was raised in Oklahoma City, Oklahoma, where his family moved in 1941. In 1956 he moved to Los Angeles to attend the Chouinard Art Institute, and had his first solo exhibition in 1963 at the Ferus Gallery. Source : www.npr.org